E.L.F. Jelly Pop Dew Primer Review & Swatches

E.L.F. Jelly Pop Dew Primer ($10) is a new gel makeup primer infused with watermelon extract that launched with the Jelly Pop Makeup and Skincare Collection the brand introduced early this month for Summer 2019.

I thought I’d repost this review as E.L.F. has re-released the formula for 2024 and it’s available now for ELF Beauty Squad Members (free to join) at elfcosmeitcs.com!

It seems like gel facial primers all the rage this Summer! I recently tried out Ciate’s London Watermelon Burst Hydrating Primer and maybe E.L.F. was a little inspired by it but I have to admit E.L.F.’s formula is a lot better.

E.L.F. Jelly Pop Dew Primer arrives in a rather fun bright red translucent tube with an attached pump. The tube holds 1 oz of primer and will set you back $10 which makes it a bit more expensive than some of the skincare picks in this collection like the Jelly Pop Water Gel Moisturizer and Jelly Pop Watermelon Cleanser which are both $8 each. This does contain a few more ingreidents in comparison though! Interestingly enough it is priced at $8 on Ulta.com but E.L.F.’s own website has it at $10!

According to E.L.F. this “grips makeup” and ensures it stays in place and although, “dew” is part of the name and used in a bit of the marketing I felt like it wasn’t dewy in finish at all. A lot of the reviews are saying that it works best for oily skin and I have to agree. I have drier skin but the Summer has been making me quite oily and shiny. And my current assortment of hydrating primers just add more shine. This didn’t. It actually felt cool, refreshing, and almost mattifying as it didn’t leave me with shine or oil but still provided light moisture that allowed my foundation to apply smoothly.

The texture is a thicker gel and it does have a strong watermelon candy fragrance which I found pleasant but might be an issue for sensitive users. It absorbs very easily and initially as I blend it feels a little sticky but it sets to a very smooth finish that feels soft but not dewy or tacky. It sets a nice canvas for the foundation to adhere to and doesn’t muck with the application of it. I even felt like the claims of “grips makeup” were true as my foundation looked amazing even after several hours of being in the heat during a festival I went to last weekend plus no shine or oil.

All in all, E.L.F. Jelly Pop Dew Primer turned into a very nice pick up! I dunno if I can use this in the cooler weather but it’s a great pick for the warmer one! Not to mention it didn’t leave me feeling slick the way Ciate’s formula did. It seems to add a nice soft element to my skin so my foundation sits on top of it nicely! Quite a nice little primer that I’m liking for Summer use!

Where to buy

ELF Cosmetics Ulta

E.L.F. Jelly Pop Dew Primer is new gel primer that’s packaged in a pump tube that is 1 oz in size and $8 to $10 depending on where you buy it. This has a thicker gel texture that absorbs easily into my skin and provides very lightweight moisture. I actually liked how it seemed to mattify and smooth skin and made for a nice, light base for foundation. It seemed to extend the wear of my foundation for a few extra hours especially in the heat without leaving me shiny or oily!

Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Citrullus Lanatus (Watermelon) Fruit Extract, Niacinamide, Retinyl Palmitate (Va), Sodium Ascorbyl Phosphate (Vc), Sodium Hyaluronate, Pentylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Tocopherol (Ve), Potassium Laurate, Fragrance (Parfum), Disodium EDTA MAY CONTAIN: Red 40 (CI 16035)


  • Absorbs easily, doesn’t leave me feeling oily, sticky, or shiny.
  • Great packaging.
  • Affordable.
  • Prevents foundation from fading fast.


  • Smells strongly of watermelon, might be an issue for sensitive users.
  • Not ideal for drier skin, best suited for oily or combo types.


E.L.F. Jelly Pop Dew Primer is a great pick for anyone with oily skin or combination skin looking to extend the wear of their foundation!

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