E.L.F. Hints at Tarte Maracuja Juicy Lip Balm Dupe


Well, nothing stays sacred in the beauty industry for long especially if E.L.F. Cosmetics has anything to say about it. E.L.F. just shared a sneak peek of a Tarte Maracuja Juicy Lip Balm dupe on their Instagram. It appears to be a click up lipgloss, lipstick, or lip balm that’s obviously going to be some sort of dupe for the very popular Maracuja Juicy Lip Balms. We can’t we didn’t see it coming considering NYX just dropped Fat Oil Slick Click Vegan Lip Balm! Are we surprised NYX beat E.L.F. to the punch? Because I know I am. Now I’m waiting for the rest of the drugstore world to catch on with this trend as I’m all about Tarte’s formula. I liked the NYX ones but Tarte still reigns surpreme for me. Will E.L.F.’s version do the most for less?

Spring 2024 Makeup Collections are slowly trickling in but E.L.F. already has two highly viral products on their hands already for the season in the form of Camo Hydrating CC Cream and Camo Blush. Camo Blush is a big old nod to Rare Beauty’s viral sensation Soft Pinch Blush and Camo Hydrating CC Cream is def an It Cosmetics dupe. I loved the CC Cream. It’s pigmented, very light, and lightly hydrating. I’m not a fan of the Camo Liquid Blush though! I have a review upcoming shortly which explains why. Stay tuned! E.L.F. can be a hit or miss experience for me sometimes.

I do have high hopes for this new Tarte Maracuja Juicy Lip Balm dupe they have upcoming through for Spring 2024. If I were to take a guess they’ll likely launch it in five to eight shades and it will be around $8-$10 per shade. We’ll have to wait and see if I’m right! I will say, I’m not a fan of the packaging. It’s a bit too old school E.L.F. for me. Don’t you agree?

No word on when this launches but I suspect we’ll either see some more news Thursday or even this coming Sunday as the New Year starts to ring in. I’ll keep you updated!

Where to buy

ELF Cosmetics Ulta

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